Takeaway food is incredibly popular. With the advent of food delivery platforms, people are massively enjoying restaurant food in their own living rooms. You don’t have to cook yourself, it saves time and you get to enjoy a delicious meal. For the ultimate hospitality experience, you’re welcome to visit on location, but takeaway meals are a trend that many hospitality entrepreneurs are capitalizing on. Even more creative takeaway options emerged when hospitality had to close, but the trend continues now that hospitality is open again. How do you effectively promote your takeaway service? We share 6 tips for successful promotion!

Tip 1: What’s your USP?

USP stands for unique selling point and literally means expressing what makes you unique. You’re probably not the only takeaway restaurant in the wider area, so it’s important to determine what distinguishes you from other restaurants. What makes you unique and what do you have that your competitors don’t? Think about competitive pricing, special dishes, or the story behind the meal. Maybe you source all products locally, donate half of your profits to a specific cause, or exceed your customers’ expectations in another way. Especially with takeaway, the art is to exceed customer expectations and convey the experience of your establishment. Conveying the experience is increasingly central to promoting your business. For a unique message, you can also use these insights from neuromarketing. They show well how to trigger people even more with your message to take action.

Tip 2: Online visibility and findability

Many customers search online for a hospitality establishment in their area. Therefore, a well-findable website where you can clearly present your mission, menu, and message is essential. In these times, it’s extra important to make the website mobile-friendly, as many customers search via their mobile for meal delivery in your area. Want to discover in an accessible way how to improve your online findability and visibility? Google offers support and provides free online marketing courses through the Digital Workshop. A must-try to improve your online visibility!

By using social media (think Facebook, Instagram, and LinkedIn) you can find customers and bind them to your hospitality business. Share information and inspiration about the menu, fun promotions, delicious dishes, your unique story, and discounts to exceed expectations here as well. Why are your socials attractive for (potential) customers to follow?

Tip 3: Offline visibility

Although online channels are heavily used for marketing purposes, there are also many offline possibilities to work on your visibility and name recognition. Think carefully about who your target audience is, which house style you present, what message you want to convey, and where the customers are located. For example, you can use poster advertising to make yourself visible to everyone who passes by a bus stop, town hall, or other important location. Don’t underestimate how many people you can reach with just a single poster. The posters are displayed in visible locations and create recognition. You create a top-of-mind position with customers, making poster advertising an attractive marketing activity. You can order posters from Online Printers: an online printing company for hospitality entrepreneurs.

Tip 4: Distribution of flyers

It still works really well to distribute your takeaway options via flyers to people in the area. By sharing your unique story, others will talk about you and might become interested in your offerings. Dare to stand out and share an original message, for example by presenting a slightly different layout, tone of voice, or promotion.

Tip 5: Social involvement

Besides active promotion through online and offline expressions, you can also choose to support events, sports clubs, or charities in the area. This way, you get positive attention and increase the chance that (potential) customers think of your hospitality business and order (again). Partner with a local newspaper, retailer, or sports club to strengthen each other.

Tip 6: Exceeding customer expectations

Word-of-mouth advertising is still an important form of promotion, especially for hospitality establishments. The experience is central. The more people are enthusiastic about the offerings and service, the more they will spontaneously make it known to others and recommend you. Want to provide excellent service? Consider using a Takeaway.com tool to keep your customers informed about the status of their order at all times. And do you have a satisfied customer? Don’t forget to ask them for a review on Takeaway.com, Google, or Trust Pilot. Every positive review is one to reach and convince even more (potential) customers to try your takeaway options.

Let (even more) customers enjoy convenience and a carefree dining experience!

Photos:

© Clem Onojeghuo / Unsplash

© Dan Burton / Unsplash

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