The most common mistakes hospitality entrepreneurs make on social media

Platforms like Instagram and Facebook are the perfect online platforms to put your hospitality business on the map and create a real online community. However, there are several mistakes that entrepreneurs still make today when it comes to social media. Read this article carefully so you don’t make these mistakes with your hospitality business!

Posting the same content on different social media channels.

Different social media channels also have different functions. Of course, it’s very easy when you make a post on Facebook to immediately post it on Instagram as well, but this isn’t very effective. Instagram’s purpose is more about branding and showcasing visual content, while Facebook has a more informative function. Additionally, people are less likely to like a post on Instagram when they’ve just liked the same post on Facebook.

Poor content

It’s still common nowadays that the quality of posted content isn’t good. You often see people posting personal photos on their business page. This is unacceptable! Make sure that the content you post fits well with your business and tell who you are and show why people should come to your business. Additionally, people don’t just want to see nice photos. Videos are also super important. Invest some extra time in this and you’ll see that the results will be much better!

Inconsistent posting

It’s very important to post consistently. Social media generally takes a lot of time. Entrepreneurs often postpone it because they prefer to focus on the most important tasks. As a result, posts are often very irregular or don’t happen at all. A tip if this is currently the case for you: PLAN AHEAD! Start by making a schedule and see what photos you need. Take these photos and create posts in advance. Facebook has this function built-in, and for Instagram, there are various apps available like Hootsuite. When this isn’t possible, you can always choose to focus on one channel or outsource it to an online marketing company.

Not responding to negative comments

It’s understandable that it’s not always pleasant to receive negative feedback from customers, but that doesn’t mean negative feedback should be seen as something bad. You can use this to show that you care about your customers and that complaints are taken seriously within your business.

Doing nothing with positive comments

Of course, it’s nice when you hear or read that your customers are satisfied with what you’ve provided them. Often people don’t do anything further with this, but it’s important to share these reactions so others can see them too. So next time, take a screenshot of the reaction and post it in a message or on your story with a nice caption. This helps your business attract new customers and hopefully more new positive reactions.